On
January 30, I was talking to the CEOs of Insurance companies in Uganda about
the managing change in their industry. What I had read to prepare for my
presentation, I looked at the PriceWaterhousecoppers report for the Insurance
industry globally for 2013. A report had predicted risk, talent, motor industry
and general economic conditions as the drivers of change in the coming years
including 2014. While these were global drivers of change in the sector, they
were to some point appropriate for the Ugandan Insurance Industry. As a
developing country with about 90% of the population outside mainstream
economics, 80% of the population involved in agricultural production, the
sector has challenges of bringing that part of the population into the
mainstream economics to that extent, the drivers of change in the Ugandan
insurance sector include the changes in those factors. Nonetheless, the sector
has been growing with a large number of players joining the industry. This is a
normal occurance in any industry. As the industry grows, it attracts startups. As
one researcher said, fools rush in as they see the sector grow. The rush is to capitalize
on the high margins that are typical in a new or high growth industry. But this
profitability attracts more and more players and the longer they stay in the
industry, the harder it is for those who can’t manage their operation
efficiency. These are the high cost producers or those that have to give a high
dividend to their shareholders.
Competition
reduces margins and the weak players are shaken out. Those with cost advantage
or niches stay in the market and make a profit. This is typical in any
industry. There is always a shakeout as margins drop. This shakeout especially in
an industry where exit barriers are high does not lie in business closure but
in mergers and acquisitions. Those with stay in power take on those who are
struggling. Small companies by global standards lie BMW who have a niche could
afford to buy British Motor Vehichle companies. The British Mini was brought by
the German BMW.
The
huge companies like Microsoft swallowed small companies like Hotmail to enable
them consolidate their position in the industry. This is likely to happen in the banking and
insurance sectors in Uganda. As margins dry up, there will be mergers and
consolidation.
The
following article however reveals an interesting trend. Technology is the
primary driver and enabler of change. Mobile technology has been changing
things globally and in the developing countriies, it is redefining banking. The
telecommunication companies like MTN are collecting more money than banks and
yet they are not in the banking business. It is not surprising therefor if MTN
will become the biggest bank in the country. Can MTN abandon its cash cow,
mobile telephony and grow into the darkness of areas where it has no expertise.
In this world, anything can happen. Enjoy the article below;
It was one of those rare cocktails that
a company had thrown at the Kampala Serena hotel poolside - dull and hardly
anything to write home about.
The conversation with Gary Watson, the
former boss at African Alliance Uganda, was interesting though. This was around
2006.
Over glasses of wine, we talked about the stock market and all.
Gary then asked me what I thought was a trick question: “What do you think will
be the biggest bank in 10 years?”
I thought the answer was simple. From the Serena poolside, you can
see at least two big banks – Stanbic and Barclays. So, I shot off quickly.
Stanbic. Gary said no! Barclays?
He insisted it was not the answer either. I must have whispered
Standard Chartered before Gary interrupted. “Think,” he implored me.
Worried that I would give a silly answer, I gave in and told him I
did not know the answer. Gary then pointed at what he believed would be the
biggest bank in a decade. The building was the MTN towers, which is sandwiched
between Stanbic and Barclays along Hannington road.
I had interviewed Gary a few months earlier, after African
Alliance had set up shop here, and was promoting then a rare product called
Unit Trusts. I had no doubt he was a brilliant man. But for a brief moment
after he pointed me to the MTN towers, I thought he had had enough to drink for
the night.
Gary had got wind of Safaricom’s M-Pesa, a money transfer service
in Kenya, which was set to kick off some sort of revolution in their economy.
MTN would follow up on that in 2008. The rest, as they say, is history.
Today, you can practically pay for anything over the mobile phone
– from settling your electricity dues, borrowing money, to paying a police
fine!
That builds into a bigger question: will MTN make it to become the
biggest bank in Gary’s target year of 2016? And what does that mean for the
banking industry?
I thought about Gary in light of Nigeria’s GTBank’s takeover of
Fina bank and the fact that we have 26 banks in Uganda, too many if you ask me.
How do banks like GT intend to make money in this country? How do they intend
to survive the mobile money onslaught? How about the competition among the
banks?
There are at least two factors that should partly explain the
entry of new banks and the perseverance of those that have been around but are
not making money. Oil and the East African integration!
It is a long way before Uganda produces its first barrel of oil,
probably sometime in 2020 or 2021. Few banks can wait that long. Perhaps, it is
only those banks that can arrange fairly large loan sizes, $2m - $5m and above,
that are likely to benefit from the oil, which will spur economic growth. The
East African integration is moving so fast with retail giants such as Uchumi
and Nakumatt expanding aggressively. But that’s just about it.
So, what makes banks think they can make money in Uganda? It is
high time we thought deeper about laundered money. Corruption remains rampant
in Uganda, and banks offer some bit of glue in the flow of stolen funds from
public coffers.
Uganda also has a number of companies with jurisdictions in tax
havens. These companies are the masters of moving money around as they skirt
taxmen, with, again, banks playing a key role in making it possible.
So many dubious NGOs have been formed, simply to steal from
unsuspecting donors. The money comes through banks. For how long will this go
on?
As global pressure builds up, with donors and the public demanding
for more accountability, banks are likely to find it difficult to tap into
these funds. Banks will still make some money through offering credit to a
growing middle-class, but there is little evidence to suggest that the risks in
the market have declined, with bad loans still a little high.
Pension firms will also probably be looking to channelling funds
to the private sector, while investment clubs will grow too, and possibly lend
out money too. The regulator could raise the minimum capital requirements,
putting more pressure on smaller banks.
And then, of course, technology will play a role. Going to banking
halls will be left to those who need to make large purchases. Ultimately, the
market will turn to mergers and acquisitions. Big banks could swallow up small
banks. It will be survival for the fittest.
MTN, might not be your conventional bank, but it accounts for the
biggest amount of money transactions, and is making it hard for some banks to
make money. Gary could have been right.
Prof. your analysis is taking care of the fact that the ''big fish will eat the small fish!'' This has been one of the most contentious issues being debated and I think banks have reacted fairly well by complying with regulatory framework as well as investing in technological advancements!
ReplyDeleteUganda's banking sector is unique because of the following features:
1. There is a high level of financial exclusion
2.80% of the transactions below the value of UGX 2M are carried out on cash basis and therefore banks dont participate in facilitating these transactions..
3.Banks rarely borrow from the central bank, that is why even when BoU changes the bank rate either upwards or downwards, interest rates dont change accordingly..
4.Banks earn 80% of their income from interest
MTN cant become the biggest bank in Uganda because:
The regulatory framework will work against it when it becomes a bank..that is, in terms of minimum capital and reserves plus other deposits as may prescribed by BoU from time to time..
MTN is currently using agents to transact Mobile money business (which is not regulated) yet banks are using branches to transact business.. I know that banks in Europe are using agents to transact business because their financial system is mature and highly regulated which is the opposite here.I am also sure that BoU is carrying out tests of using agents in the banking sector but it seems that this will only apply in urban areas due to the need to protect the interests of different players meaning that MTN cant use its rural agents to transact banking business.
Banks have also introduced Mobile banking and internet banking which is also working well in the elite class..
How about the staffing aspect in the banking sector?
In conclusion, MTN has a lot to do if its to become the largest bank in Uganda given the nature and the mechanics in the banking sector.
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ReplyDeleteOne needs only to study the Safaricom example that the author of the article cites as an example that MTN will surely follow. Safaricom not only makes money from Mpesa as MTN does from Mobile Money,it increasingly makes money from its M-Shwari loan product.Imagine a telecom company lending money! Of course it partners with banks to pull this off but it makes off with the lion's share of spoils. MTN will follow suit and the banks have realized the competition and have chosen to cooperate instead of compete;now you can withdraw your Mobile Money through a bank ATM. Even the insurance companies are not safe,MTN has launched a life assurance product(in partnership with an insurance co) where you buy insurance through them(MTN) off your phone. Yes,MTN here may be the shark that swallow the smaller banks,even insurance companies.
ReplyDeleteIndeed you can't compete against technology but side with it to tap the benefits. There is literary no other way these banks can fight off mobile money services and since most of us carry small money and desire convenience mobile money is the answer.
ReplyDelete